Market Research Methods Pros and Cons: Picking The Right Pricing Research Strategy 💭
Not too many consumers are aware that pricing isn’t as straightforward and rational as one might think. In fact, pricing is one of the most difficult yet crucial aspects a business must consider. Pricing too high or too low can deter consumers from purchasing your product….
How Do Pandemics Impact Consumer Psychology and Pricing? ⏱️
Consumer psychology and pricing reveals the darker side of consumer sentiment and spending. Take the recent coronavirus pandemic, for example, when we saw consumer psychology and pricing changing overnight as mass media made us all feel guilty and ashamed for our bad hygiene. The overwhelming consumer…
How B2B Can Build An Effective Omnichannel Strategy and Management System 🏭
Customers now have an unparalleled number of ways to communicate with businesses, from brick-and-mortar channels to a vast array of digital modes. >Download Now: Free PDF Digital Transformation So, how should companies identify the real needs and preferences of their customers across omnichannel journeys?…
How To Build A Value Delivery System in Marketing For B2B Products 🚚
Should going toe-to-toe with your competitors come first in formulating a pricing strategy? Or should business leaders create a new value delivery system in marketing to grow share of wallet opportunities? >Download Now: Free PDF A Capability Framework for Pricing Teams Many managers argue…
Demystifying The Strategy Execution Process For Pricing & Commercial Strategy 🖐️
Why does the strategy execution process often fail? >Download Now: Free PDF How to Drive Pricing Strategy to Maximise EBIT Growth Latest studies reveal that two-thirds to three-quarters of big companies struggle to implement their strategies. A major cause for the breakdown in strategy…
