As traditional market formats change, businesses begin to struggle with their approaches to pricing services or Equipment as a Service. This is especially true for business-to-business or B2B companies, which has seen technological advancements completely rewrite standards. Moving from traditional product pricing to SaaS and EaaS…

Markets move at a rapid pace and new technology is constantly being introduced. Unfortunately, many sales teams get left behind because they fail to update their sales pursuit strategy. B2B sales teams need to step up in order to get past the scrutinizing eyes of procurement…

Building your business-to-business sales strategy is one of the most fundamental things you can do to ensure growth and success. However, the current economic landscape has been evolving at an incredible pace. Technology and tech-savvy procurement have been completely rewriting structures. Procurement teams are coming to…

Carbon emissions have been a recurring problem for decades. Recently, International Energy Agency reports that carbon emissions are 50% higher since the industrial revolution era. What’s more, the US Environmental Protection Agency notes that petrol, gasoline, and diesel fuel up about 95% of global transportation. How…

This year, more than ever, companies are having to rethink their sales strategy action plan. The challenge lies in ever-changing and unstable economic landscapes. Pipelines are diminishing as a result of the pandemic. Those that survived are having to cope with a surge in demand. Others…