Successful Market Entry Strategies To Help Your Business Grow 🤹♂️
Now and then, we hear of companies trying to enter new markets. That’s just how business goes. But this does not mean that all attempts are bound to be productive. The unfortunate reality is that for every successful market entry, around four others fail. Introducing a…
How to Define and Experiment with your Price Mechanism
Behind every successful pricing system is the study and research of human behaviour. Due to changing market trends, competition, and buyer behaviour, psychology shows how you set your prices largely impacts a buyer’s decision. Some businesses ignore what pricing can do and how much revenue or…
What’s the Importance of Distribution Channels to your Pricing Power?💥
Multiple distribution channels have become one of the quickest ways to boost sales. Nike, for instance, doesn’t only sell direct-to-consumer but has partnered with other retailers including Amazon. On the other hand, if you haven’t planned ahead, multiple channels can also increase the likelihood of conflict…
How to Prevent Distribution Channel Conflicts and Boost Pricing Power 💥
Pricing power is one of the major determinants of profitability. Many brands who just started out would have already made a breakthrough if it hadn’t been for a lack of pricing power. Such lost opportunities and competitive advantage are often byproducts of poor distribution channel management…
The Challenges of being a Data-driven Brand without Automation & Change Management Tools 🖥️
It’s a well-known fact that efficient data management systems help companies deliver value to their businesses. But this is only possible when data is analysed with the right tools, talent, and capabilities to drive innovation and growth from your range of products and services. So, we…
