Why Bad Cost Evaluation Messes Up Strategic Pricing For Mid Sized Businesses 💵
Pricing and cost evaluation are major areas to optimise for midsize businesses, compared to small businesses. Smaller companies have a limited number of services or goods. They benefit from material and labour rates that are more stable and predictable, making management easier even with manual measures….
Can Retailers Use Sales And Promotions When Raising Their Prices? 🧮
Retailers are becoming more adept at maximising profits through pricing. List-Price Synchronisation (PILPS), for example, is a new price rise technique within broader advertising promotion strategy which has received a lot of unwanted attention in the press recently. Many have argued that PILPS it is a…
What’s the Ideal Product Promotion Price for Your Next Marketing Campaign? 🦚
Most product promotions fail to generate substantial profit or at least as much revenue as business owners anticipated when it comes to prices. This is frustrating for any business. Worse, for some, the inefficiency continues without management identifying the root problem. They face a lot of…
Can An Ad-Supported Revenue Model Help Netflix Bounce Back? 🍕
Netflix has found a way to bounce back after what is said to be its worst year yet, with millions of subscribers lost and the value of its shares plunging steeply. The streaming giant intends to introduce a more affordable ad-supported membership plan compared to what…
Leading your Sales Team by Creating a Direct Product Sales Strategy and Plan 👔
The most important aspect of the sales process is the customers’ buying decisions. In fact, E-consultancy’s and Business Wire’s study shows that 71% of shoppers have a specific scenario in their mind and not necessarily a product. But how many brands can confidently say that they…
