The subscription price of content streaming services continues to increase. Netflix, Hulu, Disney+, Paramount+, and Apple TV+ have all just announced pricing increases, which means viewers will have to spend more money to continue watching their favourite series and movies. The reality is that this…

Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you…

It is unlikely that high food prices will go down soon. Many of the recent price hikes for food are likely to stay that way. Also, even as inflation decreases, certain important food prices are expected to keep rising because of unexpected and hard-to-predict reasons…

Luxury fashion businesses are looking more promising than before now that economies enter the post-pandemic period. According to recent data, the global luxury apparel market value was $308.7 billion and is forecasted to grow by more than 7% in the next three years. They need…