How To Develop An Effective Adaptation Price Strategy During Inflation 🏷️
It has been a challenging time for the past two years with the shortages in supply exacerbated by the fact […]
Pricing Strategy
Can Rebranding Make Price Increase More Acceptable To Customers? 🎭
Price increases are sometimes necessary to offset rising costs. Companies must implement strategies that appeal to customer value drivers at
Service Strategies To Gain A Competitive Advantage In Marketing Management 🧺
Gaining a competitive advantage in marketing management as a service firm involves coming out with better offerings than your competitors.
Reinventing your Sales Performance Model During a Crisis ✍
The pandemic forced many companies into closure, put them in more debt, caused changes in operational processes, and lack of
The Similarities & Differences Between A Chief Pricing Officer and Chief Revenue Officer 🧩
Two margin maximising roles with plenty of cross-overs, but one significant difference: A Chief Pricing Officer (CPO) is set up