The Indispensable Role of Chief Financial Officer (CFO) in a Company
Business executives want to bounce back from all the mishaps brought by recent economic crises. The Chief Financial Officer (CFO) […]
Pricing Strategy
Price Adjustment with Precision: How to Adjust your Prices during Inflation
Most B2B companies make the mistake of setting uniform prices or across-the-board price adjustments. There are those that largely offer
What Does Modern Marketing Look Like Now?
The marketing output B2B companies produce for their customers is now way too generic to drive customer acquisition strategies. There’s
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has
What is Solution Selling for your Sales Team?
It is becoming increasingly difficult for sales teams to make a high margin sale. Gone are the days of a