What Multinational Corporations Can Learn From Microsoft’s Pricing Strategy 🌏
In the fast-paced world of multinational businesses, one fundamental principle lies at the very heart of their marketing and sales strategy: pricing transparency. In an era where consumer empowerment and informed decision-making reign supreme, the significance of openly disclosing pricing structures cannot be overstated. This captivating…
Is Bunnings’ Warehouse Pricing And Marketing Strategy Sustainable? 🛠️
Bunnings, without a doubt, is a powerhouse in household hardware and garden centre chains in Australia and New Zealand. The company’s recent performance indicates that its growth is far from over. Bunnings reported earnings of $618 million on a substantial revenue of $5 billion over the…
How To Increase Insurance Sales With Customer-Focused Pricing Strategy 🛡️
The Australian Securities & Investments Commission claims that pricing failures are all over the insurance industry. For insurance companies, developing a pricing strategy is a complex process that involves careful consideration and evaluation of various factors. Insurance companies look at factors such as an applicant’s age, health,…
Pricing And Marketing Strategy For Affordable Luxury Goods 💅🏻
It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat themselves. But with recent pricing increases going beyond the rate of inflation, many were left wondering if affordable luxury goods are now a thing of the…
What Is The Meaning Of An Omnichannel Marketing Approach? 🍥
Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…
