Developing The Right Pricing Increase Formula For Florists And Growers 🌷
Although Valentine’s Day has passed, the demand for flowers in Australia has not declined. That being said, businesses may be forced to charge customers more for flowers this year. Florists say their price increases are justified because Australia is experiencing one of its wettest seasons and…
Marketing And Price Increase Strategies For Publishing Companies 📰
What makes a publishing business successful? When answering this question, there are numerous factors to consider. Some would argue that it is its ability to adapt to changing market conditions, demands, and rising production costs. Inflation has a massive impact on the publishing industry. Due to…
When Does An Automated Pricing System Become A Risk 👾
We previously examined the issue of misleading pricing in eCommerce, which raised concerns about pricing regulations in the digital realm. Now, a new controversy has sparked as a group of lawyers filed a lawsuit against various Las Vegas strip hotels for using an automated pricing system…
How Dual Pricing Strategy Can Help Retail Businesses During Inflation 🌗
Have you heard of a dual pricing strategy? As inflation continues and interest rates continue to rise; we are seeing many more retailers applying some form of variable pricing across their product portfolio to combat inflation without losing customers. This is a promising sign that more…
Will Subscription-Based Pricing Work In The Travel And Leisure Industry? 🛄
If the pandemic taught the travel industry anything, it’s that they need to find better ways to generate income. Now, airlines, hotels, restaurants, and car rental companies are all on track in trying and experimenting with new pricing strategies to bounce back. These include subscription based…
Categories
- marketing strategy (26)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (84)
- Pricing Career Advice (10)
- Pricing Recruitment (19)
- Pricing Strategy (273)
- Pricing Team Skills (12)
- Pricing Teams & Culture (23)
- Pricing Transformation (45)
- Revenue Model (25)
- Sales Effectiveness (27)
- Talent Management (6)
- Technical Pricing Skills (35)