What Nestle Pricing Strategy Teaches About Value and Loyalty 🪺
The rising costs of raw materials, logistics, and wages are putting pressure on your bottom line. To maintain profitability, you decide to raise prices across the board. Initially, it seems like the right move, but soon, you notice a dip in customer loyalty. Market share begins…
What Price-Fixing Cases Teach Us About Legal Compliance in Pricing 🔒
Whether you’re a company executive or a pricing professional, you’ve probably seen the highs and lows of market competition. You understand the fine line between remaining competitive and maintaining ethical practices. But what happens when those lines blur? This happened with four major potato companies that…
Price Management Strategies That Generate 10X Industry Profits ♞
Many CEOs say they haven’t really considered building a dedicated pricing team to drive their price management strategies because they’ve already got a finance team managing their money and a sales team bringing in sales revenue. Maybe they should. >Download Now: Free PDF Future Proof…
Disadvantages of Sales Promotion Businesses Cannot Ignore 👩🏼🍳
A shopper steps into a store, drawn to an elegant sofa. The price is higher than expected, but its quality and design seem worth it. Then, a thought creeps in: What if it goes on sale? The shopper hesitates, waiting weeks for a discount that never…
What SaaS Companies Can Learn from the HubSpot Pricing Model 🧶
In the world of SaaS and tech, pricing can feel like a puzzle with too many missing pieces. You’ve probably asked yourself questions like: Are my prices too high? Too low? Am I losing customers because I’m not flexible enough? But the good news is, we’re…
