Why Businesses Without a Skilled Pricing Director are Likely to Fail 🦄
Fashion and beauty brands are under pressure. Costs keep rising, and consumers are more exacting than ever. Many now judge a brand’s value almost entirely by its price. Sharp increases feel opportunistic to 60% of shoppers, putting trust and loyalty at risk. In this environment,…
Value Creation Formula Behind the Louis Vuitton Pricing Strategy 👜
Every business sees price as a number, a revenue input, a cost markup. But done well, pricing is far more. It becomes a signal. It becomes a brand statement. The Louis Vuitton pricing strategy shows this clearly. Its pricing is not just a result—it is…
How a Weak Brand Value Proposition Led to Disney Cruise’s Exit from Australia 🧀
Disney confirms it will leave Australia after February 2026. The news surprises many. Our cruise culture is strong and growing. In 2024, 1.32 million Australians took a cruise. On paper, the fit looks ideal. Yet the numbers tell a different story, and much of it…
How Pet Care Brands are Redefining Value Through Pricing 🐕🦺
Pet care has become an essential service, much like groceries or healthcare. Australians love their pets, treating them like family. But as pet owners tighten their belts due to rising costs, they’re becoming more discerning about where they spend their money. Many retailers have found…
Why is Shrinkflation Happening in Cereals Manufacturing 🌾
Why is shrinkflation happening? This pricing tactic is a pressing challenge confronting Australian cereal manufacturers at the moment. Shrinkflation, marked by reducing product sizes while either maintaining or increasing prices, has provoked skepticism among consumers. It is crucial for businesses to promptly address this issue…
