How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on a…
How Pet Care Brands are Redefining Value Through Pricing 🐕🦺
Pet care has become an essential service, much like groceries or healthcare. Australians love their pets, treating them like family. But as pet owners tighten their belts due to rising costs, they’re becoming more discerning about where they spend their money. Many retailers have found themselves…
Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the pricing…
The Truth Behind the Recent McDonald’s Fast Food Price Increases 📈
Recently, McDonald’s Australia has increased the price of some of its most popular fast food menu items, causing quite a stir. The Big Mac, once $5.65, now costs $7.90. The Quarter Pounder has jumped from $5.65 to $8. Even a humble cheeseburger, which used to be $3.15,…
