What Is Commoditisation in Pricing? 🍎 Podcast Ep. 9
In this episode of Pricing College’s podcast – Aidan and Joanna discuss commoditisation of a product or service in pricing – and why it can really impact your profitability over time. Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen…
What Is Penetration Pricing? 🏹 Podcast Ep. 8
In this episode of Pricing College – Aidan and Joanna discuss penetration pricing and whether it is a smart way to grow a business – or could it create problems down the line? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts…
The Difference Between Pricing and Revenue Management 💹 Podcast Ep. 7
In this episode of Pricing College – Aidan and Joanna discuss the difference (if any) between pricing and revenue management. Is one a sub-sector of another or are they distinctly different? Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on…
How to know if your business has a pricing problem 🤔 Podcast Ep. 6
In this episode of Pricing College – we discuss how to know if your business has a pricing problem and what to look out for. Spotting a pricing problem early can save your business a great deal of heartache down the line. Listen…
What Is Value Based Pricing? 💰 podcast Ep. 5
In this episode of Pricing College – we start discussing the big issues. What is value-based pricing? This is a basic introduction by Aidan and Joanna discussing the topic. Rest assured, we will revisit this topic in detail in the future. Listen on Apple…