In this episode – we look at the concept of loss aversion. It is an old saying in gambling – […]

  In this episode – we look at whether a smaller consumer products business can say no to major supermarkets

In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn

In this episode of Pricing College – we discuss the segmentation strategy known as good, better, best. It is a

In this episode of Pricing College – Joanna asks whether making a loss is a viable pricing strategy for any business