It seems that value-based pricing can never run out of upsides as various analysts claim that it can also solve the long-standing inequalities in healthcare systems and improve patient outcomes. Is it possible for healthcare providers to implement a value-based pharmaceutical pricing strategy? If so, how…

In order to remain competitive in the face of rising inflation, fast food chains around the world have had to resort to price increases. In Australia in particular, this trend has been most noticeable with McDonald’s recent pricing strategy, raising the prices on many of their…

Inflation and increased manufacturing costs of consumer goods have made it necessary for many businesses to reconsider their pricing strategies in order to remain profitable. Many consumer goods companies, like P&G, are now seeking to maximise their revenue by implementing a price increase strategy. Price hikes…

What to do when your competitor lowers their prices? Should you be concerned about losing your customers to them? Some companies believe that they can benefit from monitoring their competitors’ prices. Keeping tabs on competitor pricing allows businesses to identify areas of opportunity and empowers them…

Reaching out to an international target market can be a challenge for many marketers. Hubspot’s recent report revealed that 65% of marketing teams prioritise international market strategies. Yet, they still face issues with the value creation concept. Marketing teams grapple with challenges like content or campaign…