What Are The Benefits Of Penetration Pricing Strategy For New Products 🏹
Companies introduce new products to the market every now and then. Often, the launch comes with a well-known strategy called penetration pricing. Even the streaming giant, Disney+, used it when the platform debuted a few years ago. What makes this approach work? How can you put…
Innovative Pricing Strategies During High Food Price Inflation 🥮
It is unlikely that high food prices will go down soon. Many of the recent price hikes for food are likely to stay that way. Also, even as inflation decreases, certain important food prices are expected to keep rising because of unexpected and hard-to-predict reasons related…
How To Implement Luxury Brand Pricing Strategy For Fashion Companies 👜
Luxury fashion businesses are looking more promising than before now that economies enter the post-pandemic period. According to recent data, the global luxury apparel market value was $308.7 billion and is forecasted to grow by more than 7% in the next three years. They need a…
Will Dynamic Pricing Soon Determine The Price Of Using Toll Roads? 🛣️
The trend of implementing a dynamic toll road price is becoming increasingly popular around the world as a way to help reduce traffic congestion. It works by adjusting toll prices based on factors like the time of day, the volume of cars on the road, and…
How Trade Promotions Advanced Analytics Can Drive Up Profits in FMCG 📈
Trade promotions are a great way for consumer-packaged goods or CPG companies to grow. However, statistics show that though companies invest 20% of their revenue in these promotions, 59% lost money. This is the direct result of improper utilisation of analytics. Results show that when done…