What is Surge Pricing? Why are Different Companies Using it? ️
Surge pricing is expanding into numerous industries, adjusting prices according to demand fluctuations. This strategy, commonly used in transportation, now […]
Analysis of Starbucks’ Recent Sales and Pricing Strategy Failure 🥐
In our previous analysis, we highlighted how a value-based pricing strategy has helped Starbucks achieve global success. Now, however, Starbucks’
How Major Events Affect Price Setting In Hotel Booking
Event-driven pricing is transforming the hotel industry by adjusting the booking price rates based on major nearby events. This strategy
What You Should Know About the Current Electric Vehicle Price Trends ️
Changes are happening fast in today’s electric vehicle (EV) business. New players, dropping prices, and competitive strategies redefine the landscape.
Different Market Pricing Options & Tactics: Does Game Theory Work for Pricing Leaders?
The market is tough and competitors are becoming increasingly creative. What are your market pricing options and tactics? How do
Analysing Telstra’s Shift to Value-Based Flexible Pricing Strategy
Telstra has recently introduced a new pricing strategy, shifting to a flexible, value-based approach. This transition moves away from the