The Advantages of Marketing and Planning: Defining Your Metrics 📇
Making your brand noticeable is a big challenge in a world bursting with so many different brands, choices, offers, and price options. Cutting through the noise requires a marketer with creativity. But more important still, a marketer who can both create powerful brands and then measure…
What Is The New Trend In Dynamic Pricing For E-Commerce Businesses 🔮
What is the new trend in dynamic pricing? As e-commerce improves, we see the use of dynamic pricing methodology changing too. For example, rather than solely changing prices in response to supply and demand, we are now seeing more dynamic pricing systems also varying prices according…
How Retailers Can Make Excellent Pricing And Product Mix Decisions Amid Inflation 🎲
The retail industry is starting to bounce back as the economy reopens. According to the Australian Bureau of Statistics, turnover and volumes for retail businesses, including store and online sales, recently rose 12.5% compared to the same period last year. This is an encouraging figure, especially…
B2B SaaS Pricing Models: Why Is There So Much Discounting In SaaS? 🎰
B2B SaaS pricing models and strategy in 2022 have seen some significant changes: Over the past year for example, we have seen a number of SAAS firms moving to subscription models, consumption based pricing or to SaaS or PaaS models to compete in next generation SAAS markets. …
Why Drip Pricing May Not Be A Good Airline Pricing Model 📱
How airlines communicate their prices to customers is changing: Most travellers are now relying on mobile devices. And travel service providers, such as the airline industry have found an excellent way to capitalise on this opportunity. The airline pricing model is called “drip pricing.” To recover…