Why is Brand Strategy Crucial in Boosting Your Sales ✨
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity […]
How To Sell High-Priced Products: 7 Effective Techniques ⭐
Selling a high-priced product can be challenging to most businesses, especially when there are cheaper counterparts around. Thus, oftentimes, when
What to be Aware of with Surcharging Podcast Ep. 99
In today’s episode, we will discuss the problems with surcharging. What to be aware of with surcharging? Listen on Apple
Pricing Intelligence and Analysis For Retailers To Build a Sustainable Business 🈺
What is the importance of pricing intelligence and analysis for retailers? Price, as part of the marketing mix, has
Importance Value-Based Pricing during Inflation Podcast Ep. 98
In today’s episode, we are going to discuss the importance of value-based pricing during inflation. Listen on Apple Podcasts Listen
Smart Pricing Tools Software: Are IT Tools a Silver Bullet for B2B Price Movement? 🚄
Do expensive pricing software and CRM systems create just as many problems as they solve? Today we will discussing if and how software solutions help or hinder a pricing function implementing price rise programs in their business.