How much should a CEO know about Pricing? Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board
Search Results for: sales
Can you Start Optimising Prices Immediately? Podcast Ep. 62
When it comes to pricing – we know that people want great results from day 1. However – what do
What should a Marketer know about Pricing? Podcast Ep. 61
In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they
Can an Airline really Sell a Ticket for $1? ✈ Podcast Ep. 59
In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines
Why we do not Talk about Bubbles on Pricing College Podcast Ep. 55
In this episode of Pricing College – we discuss about bubbles and why we do not really discuss speculation, investment
Can “Own Brands” – Destroy your Real Brand? 🤔 Podcast Ep. 54
In this episode of Pricing College – we cover the trend for many manufacturers of food products to produce very
Can too Many Brands Damage your Business? 🤦️Podcast Ep. 53
When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too
You Ever Meet Someone Who just has to have a Discount? Podcast Ep. 48
In this episode of Pricing College – we talk about what to do when someone just has to have a
Why do people use 99c and magic number pricing? Podcast Ep. 46
In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and
Why Coke Kept Flat Pricing for 75 years! Podcast Ep. 44
In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing)