Can Unbundling Go To Far? ✈ Podcast Ep. 79
In this episode of Pricing College, we ask has unbundling gone too far. We discuss the travel and hotel […]
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How to Recapture your Price-conscious Customers Using Tactical Pricing 🕵️♀️
As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies, product/technological
What makes a Great CFO when it comes to Pricing? Podcast Ep. 72
Many CFO loves the numbers – and that often includes pricing. We have seen CFOs sign off on all pricing
Issues of Cost Plus Pricing in the Forex Market Podcast Ep. 73
In this episode, we discuss the forex market and how that really highlights common issues with cost-plus pricing. The
How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same
What Approaches can we Learn from SAAS? Podcast Ep. 64
More and more services for businesses and consumers are delivered as SAAS – Software As A Service. What common trick
What should a Marketer know about Pricing? Podcast Ep. 61
In this episode of Pricing College – we discuss what a marketer should know about pricing. Fundamentally, we believe they
How Brands can Help with Pricing Segmentation Podcast Ep. 52
In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can
You Ever Meet Someone Who just has to have a Discount? Podcast Ep. 48
In this episode of Pricing College – we talk about what to do when someone just has to have a
Are there Better Numbers than 99c? Podcast Ep. 47
In this episode of Pricing College – we ask are there new magic numbers (better numbers than 99c) out there