When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too many brands damage your business?    This can create real pricing issues – by dragging pricing down to the lowest rung.   We discuss this issue…

In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can help a business segment their customer base by value drivers and ability to pay.   We look at brands in the hotel industry and in the…

In this podcast episode of Pricing College – we ask would you actually pay more for fewer movies options on your streaming service – or would even paying a nominal fee let you enjoy the movie more?     Listen on Apple Podcasts Listen on Spotify…

In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in the long term.   We look at the penetration pricing strategy currently in use – and ask if it is best for the long haul?  …

In this episode of Pricing College – we discuss how Hollywood studios used to discriminate based on willingness to pay (movies teach us about willingness to pay) and use different distributions methods such as cinema release, video stores, pay tv and finally free to air tv.   …