How Businesses Can Protect Margins Under the Price Gouging Law 👨🏼⚖️
Key Takeaways Australia’s Price Gouging Law Creates a New Pricing Challenge Australia’s price gouging law is reshaping how retailers approach
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Can B2B Pricing Still Rely on Human Psychology as AI Changes Procurement? 🧠
Key Takeaways Why Traditional B2B Pricing Relies On Human Decision-Making B2B pricing has long been built around how buyers think,
What Is Drip Pricing? When Does It Become a Profitability Risk?
Key Takeaways What Is Drip Pricing? The Hidden Cost of Hidden Fees What is drip pricing, and why are regulators
Is Your Pricing Protecting Margin Or Destroying It 🌪️ Podcast Episode 131
Joanna Wells explores how pricing architecture reveals the hidden decisions behind profitability. Drawing on real business examples, she examines how
How Deceptive Pricing Turns Quick Gains into Reputation Pains 🎫
Key Takeaways Deceptive pricing in ticket sales is a growing concern. Despite rules and fines, companies like Ticketmaster face ongoing
The JB Hi-Fi Lesson Every B2B CEO Needs to Hear 👨🏼🏫 Podcast Episode 130
Joanna Wells explores the price mechanism through the ACCC’s findings against JB Hi-Fi over misleading reference pricing. The case highlights
Does Pricing Consistency Still Matter Across Franchise Locations? 🐓
Key Takeaways McDonald’s allows flexible pricing across its global franchise network. Sounds reasonable, right? But it also creates problems for
How Much Is Price Leakage Really Costing Your Business? 🏄🏼
Key Takeaways Pricing Is Becoming a Strategic Boardroom Issue Price leakage is becoming a major boardroom issue for B2B companies.
Why AI Pricing Can Accelerate Margin Leakage 🦈 Podcast Ep. 127
Joanna Wells explores the hidden risks behind AI pricing. Businesses may be underestimating how quickly automation can accelerate margin leakage.
How B2B Companies Must Adapt to the Recent Freight Cost Increase 🚀
Key Takeaways The latest freight cost increase across Australia’s logistics sector is forcing businesses to rethink how they manage pricing,