What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The […]
Search Results for: customer behaviour
How to Design Pricing That Positively Shapes Customer Behaviour 🌽
You work in pricing. You set numbers. But those numbers do more than protect margins. They send signals. Pricing and
How to Use Price Framing to Improve How Customers See Value 🥕
Supermarkets across Australia are facing mounting pressure from customers who are worried about costs. Against that backdrop, a new pricing
How to Price Subscription Services to Attract and Retain Customers 👩🏼💻
Digital subscription businesses pour their heart into creating a product that solves real problems. But when it comes to pricing,
New Qantas Pricing Strategy Reveals a Hard Lesson in Customer Loyalty 💂🏻
In the latest pricing strategy of Qantas, members now need 5–20% more points to book the same reward flights. A
Aligning Consumption Based Pricing Model for Customers’ Value 🥪
We now know that customers that use your products and services regularly are much more likely to buy and use
A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more
How Coles Can Implement A Customer Centric Price Increase? 🧃
Navigating the intricate landscape of pricing amidst regulatory shifts is a perpetual business imperative. Coles, currently under scrutiny for its
Can McDonald’s New Pricing Strategy Win Customers Back? 🍔
What’s McDonald’s new pricing strategy now that the business is losing traffic year on year? Does McDonald’s healthier menu options