How Value Based Business Strategy Impacts Brand Equity – 🚘Car Rental Case Study
How do value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity. Creating brand equity for your customers using promotions and discounts is not easy. It involves intense…
Can Pricing Consulting Firms 🏢 Really Stop A Price Rise Disaster?
Can pricing consulting firms really stop a price rise disaster? Expert pricing consulting firms tend to have teams of highly educated experts on the ground to help their clients drive more complex project outcomes. But for some reason, their mission isn’t always successful. The hyped-up price…
Price Management 💲: Why Winning Teams are an Illusion
In price management, everyone loves a winning team. But based on how most companies work: business culture doesn’t really support or encourage teamwork. That’s why teamwork is sometimes a misnomer. A team is only as good as its weakest link. When your…
