How Avis Created A Value Based Business Strategy To Drive Brand Equity 🚘
How does a value-based business strategy affect brand equity? What happens to your products’ brand equity when you’ve discounted them too much or too deep? Short answer: You destroy brand equity and forever struggle to use price and promotions to capitalise on the value of your…
Price Gouging Australia: Is It Always Wrong In Practise?
What is the price gouging law in Australia? Is price gouging illegal in the country? Are price hikes “okay” during a crisis? What is price gouging Australia economics in the market retail world today? Did the coronavirus pandemic cause it? Many experts are arguing that a…
Can Pricing Consulting Firms 🏢 Really Stop A Price Rise Disaster?
Can pricing consulting firms really stop a price rise disaster? Expert pricing consulting firms tend to have teams of highly educated experts on the ground to help their clients drive more complex project outcomes. But for some reason, their mission isn’t always successful. The hyped-up price…
