Are Cloud Providers Missing the Point with Their Pricing Models? ☁️
Cloud computing drives modern business, offering flexibility, scalability, and innovation. Yet, recent accusations against Microsoft remind us that success comes with responsibility. The UK lawsuit alleging Microsoft’s predatory pricing exposes a critical challenge in the cloud industry: how to price services fairly without alienating customers…
What Every OEM Should Know About Heavy Equipment Value Pricing 🚜
Inflation is slowing, but prices in the heavy equipment industry continue to rise. The challenge for OEMs (Original Equipment Manufacturers) is that customers are becoming more price-sensitive and expect lower costs. So, how can you set heavy equipment prices that cover costs, meet customer value…
Are You Ready to Upgrade to Advanced Pricing Techniques? 🏦
In today’s fast-moving financial world, technology keeps reshaping the pricing techniques we need to work efficiently. Take ING Groep NV, for example. The global bank recently introduced an AI model to take over currency pricing—a task traditionally handled by traders. Using “reinforcement learning,” this system…
Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the…
The Key to Effective Utilisation of Pricing Solutions in Insurance Companies ⚗️
Insurance pricing is changing fast as digital transformation reshapes the industry. Pricing solutions like big data and AI are driving new pricing models. At the same time, evolving customer needs are pushing insurers to adapt, offering more personalised and responsive pricing. This shift reflects a…
