Why Brand Power Alone Should Not Define Consumer Goods Prices 🐿️
The pricing environment for consumer packaged goods (CPG) is shifting fast. Recently, PepsiCo announced cuts of up to 15% on […]
Pricing Strategy
Pricing Strategy
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻
Why the Fitness Industry Is Leaning More on Customer Insights Pricing 💪🏻 Costs keep rising. Rent, wages, energy, and
Chanel Price Increase Exposes Luxury’s Power and Its Limits 👛
Luxury demand is slowing. Industry growth is forecast in the low single digits. Yet Chanel continues to grow revenue. Not
Pricing Strategy
What Happens When Small Businesses Bet on the Freemium Pricing Model ♟️
What Happens When Small Businesses Bet on the Freemium Pricing Model ♟️ Spotify recently loosened restrictions on its free
The Risks of Relying on Legacy Pricing Management Tools in B2B ⏰
Many B2B businesses still rely on disconnected ERP systems and legacy data warehouses for pricing management. These pricing systems were
What Tesla’s Subscription Revenue Model Signals for Modern Pricing 🦿
Tesla moves Full Self-Driving (FSD) to a subscription-only model from February 2026. The one-off purchase disappears. Customers now pay monthly