Competitor Oriented Pricing Is Tempting, But Is It Right for You? 🥇
Recently, Nike announced a price increase of up to $10 on premium footwear—a move that has prompted Adidas and Puma to consider similar adjustments. It’s a classic case of competitor oriented pricing, where strategy is shaped by what others in the market are doing. This scenario…
The Key to Price Compliance in Instalment Plans and Credit Payments 💵
Offering instalment payment options can be a powerful tool to attract customers. However, as the recent legal action against online retailer Snaffle by the Australian Securities and Investments Commission (ASIC) demonstrates, it’s crucial for businesses to ensure their credit pricing practices meet price compliance standards and…
How to Nail a SaaS Pricing Model Shift Without Sparking Backlash 🧪
Let’s be honest—changing your SaaS pricing model is one of the riskiest moves a business can make. It’s not just about what you charge, but how you communicate it. One wrong step can turn loyal users into loud critics. But when done with care, the same…
The Price of Trust: Why Fairness Will Define the Future of AI-Powered Pricing in Australia 🧱
1. The Pricing Automation Paradox: When Pricing Gets Smarter, Humans Must Get Wiser AI and algorithmic pricing promise efficiency, precision, and margin gains. But without a clear pricing automation framework, they also risk alienating customers and damaging brand equity if perceived as exploitative. This isn’t…
Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
Categories
- marketing strategy (27)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (89)
- Pricing Career Advice (10)
- Pricing Recruitment (19)
- Pricing Strategy (305)
- Pricing Team Skills (13)
- Pricing Teams & Culture (28)
- Pricing Transformation (50)
- Revenue Model (28)
- Sales Effectiveness (28)
- Talent Management (7)
- Technical Pricing Skills (35)