As competition heightens, more businesses are falling into the commoditisation trap. The shift and focus move from marketing strategies,  product/technological innovations to a psychological fixation on pricing. Now, most business leaders use price as leverage to keep customers interested. While others vary their offerings with basic…

Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same time. Some of them work which create loyal customers and further strengthen brand image. While other strategies can upset customers and even push them to switch…

All industries regularly change up their pricing to keep up with demand and supply changes. Changing customer tastes and preferences also gives opportunities for some brands to maximise their pricing capability. But not all companies are able to have price transparency with their increases.   >Download Now:…

In this episode of Pricing College – we discuss about bubbles and why we do not really discuss speculation, investment or pricing options or financial instruments.   Often what is described as a bubble is not a bubble – but rational demand-driven prices for a hot…

What will happen to a business when the future seems unclear? How can businesses expect to move forward? How can you track and predict the survival of your business? What is wishful thinking vs. facts-based sales forecast data? These are just some of the questions that…