What is innovative solutions in business? Nowadays, it seems every brand and business is seeking customer input and feedback through surveys. Will ‘you’ recommend ‘our’ brand or won’t ‘you’? How satisfied are you with this product or our service? These are two questions businesses are very…

More than just hiring a great team, your business needs to come up with strategies that help take your salespeople forward – especially if you are a B2B company. This includes an understanding of sales cycles, the industry, and new trends and technologies. Likewise, your sales…

As consumers, discounts can seem like an attractive thing. But as business owners, discounting practices can be damaging to your profits in the long run. More than just hurting price perceptions, customers may end up engaging with unauthorized resellers. This can end up with customers being…

Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations in these kinds of pricing structures, gross margins can be difficult to expand. Revenue may stagnate and growth may be difficult. Fortunately, this isn’t the be-all-and-end-all-be-all….

The first crucial step to your strategic marketing management process is finding your target customer. Without properly identifying the customer base that you want to sell your product or service to, your marketing and sales strategies won’t be convincing. This is because everything you must put…