How to Build Digital and Multi-Solution Services for OEMS 🎰
Evolving customer preferences and technology lead most B2B and B2C companies to re-strategise with advanced digital and multi-solution services. These requirements are no longer secondary, and successful companies continue to invest in innovative and creative solutions to optimise their operations. >Download Now: Free PDF How…
Can Woolworths New Pricing Strategy Really Win Consumers’ Trust? 🥑
Woolworths has taken steps to improve its pricing strategy, responding to both regulatory scrutiny and shifting consumer expectations. But are these efforts a genuine commitment to fairer pricing or just a strategic move to regain trust and protect profits? For businesses in the retail sector, particularly…
Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
How Deceptive Pricing Turns Quick Gains into Reputation Pains 🎫
Deceptive pricing in ticket sales is a growing concern. Despite rules and fines, companies like Ticketmaster face ongoing accusations of using tactics that lead consumers to pay more than expected. These tactics may take advantage of how people think and act under pressure. By understanding these…
How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s taking…
