Can You Win a Price War Without Engaging in Price Competition? 🔥
You run a successful company in a competitive market. Sales are steady, but then price competition intensifies—one competitor drops their prices, then another follows. Suddenly, customers expect discounts everywhere. You feel the pressure. Should you cut prices too? Or is there another way to compete? …
Proven Strategies for Pricing Jewellery That Will Boost Your Sales 💎
Jewellery retailing is a unique and emotional business. It’s not just about selling a piece of jewellery—it’s about selling meaning, memories, and sometimes even a symbol of love or achievement. But with so many retailers in the market, the challenge of jewellery pricing and maintaining customer trust…
Are These Drip Pricing Examples Driving Your Customers Away? 🫣
Hidden charges like these are everywhere. Hotels charge ‘resort fees’ for amenities you may not use. Event tickets come with hefty ‘convenience fees’ that don’t feel very convenient. Restaurants add ‘service fees’ to bills, avoiding visible menu price hikes. These are all drip pricing examples—a practice…
Why Lower Inflation Won’t Mean Lower Prices for Your Business 📉
Over the past five years, consumer prices have risen by 20 per cent—and they’re not coming down. Inflation has fundamentally changed pricing forever, and businesses—big and small—must adapt or fall behind. Many assume that because inflation has slowed, prices will eventually fall back to pre-inflation levels….
How to Price Subscription Services to Attract and Retain Customers 👩🏼💻
Digital subscription businesses pour their heart into creating a product that solves real problems. But when it comes to pricing, some are unsure if they’re getting it right. Many professionals find themselves struggling with pricing optimisation, often underestimating its importance. Yet, surprisingly, most companies spend less…
