Pricing Strategy

Booking.com pricing is now under intense scrutiny, with lawsuits on multiple fronts. Dutch consumers have filed a massive claim over […]

One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing

Luxury once looked untouchable. Price hikes landed without much resistance, and brand power seemed enough to keep demand flowing. Yet

Telecom companies face pressure to price their services fairly while remaining competitive. In Australia, this challenge is particularly tricky due

Heineken went into the year confident. It pushed for price increases with major retailers, betting its strong brand would carry

We now know that customers that use your products and services regularly are much more likely to buy and use