The Australian Securities & Investments Commission claims that pricing failures are all over the insurance industry. For insurance companies, developing a pricing strategy is a complex process that involves careful consideration and evaluation of various factors. Insurance companies look at factors such as an applicant’s age, health,…

It’s no surprise that many people turn to affordable luxury skincare, makeup, and fragrance brands as a way to treat themselves. But with recent pricing increases going beyond the rate of inflation, many were left wondering if affordable luxury goods are now a thing of the…

Online and digital platforms are emerging capabilities that many businesses have still not embedded properly in their operations. Research from Hubspot shows, for example, that only 25% of B2B companies invested in mobile optimisation as part of their unified sales and marketing efforts. In the case…

Over the last year, supermarket prices have climbed 10%. By increasing prices, supermarkets are able to collect more revenue from customers and generate higher profits. This can help the business cover costs associated with maintaining shelves, stocking inventory, and hiring staff. For the past few years,…

These days, customer behaviour is changing more than ever. With the shift to digital platforms and changes in the way businesses operate, what are the best ways to have a startup pricing strategy to align with customer trends?    >Download Now: Free PDF How to Drive…