The Truth Behind the Recent McDonald’s Fast Food Price Increases 📈
Recently, McDonald’s Australia has increased the price of some of its most popular fast food menu items, causing quite a stir. The Big Mac, once $5.65, now costs $7.90. The Quarter Pounder has jumped from $5.65 to $8. Even a humble cheeseburger, which used to be…
Dynamic Pricing Isn’t the Golden Goose You Think It Is 🐥
Dynamic pricing seems like a perfect solution for businesses that want to maximise profits. The system allows prices to adjust based on factors like time, location, and customer demand. Companies can charge more when people are willing to pay, and less when demand is low….
Price Increase Justification Strategies to Build Customer Trust 🧯
Price justification scrutiny is a common part of doing business. All companies face it at some point. In Australia, this scrutiny is intense. Some executives, like Darren O’Brien of Mondelēz, even accuse the business culture of profit shaming. They argue that public criticism of price…
Can Retailers Successfully Use AI Tools for Value-Based Pricing? 🤖
Retailers are using AI pricing tools more and more to improve their competitive pricing strategies. AI tracks competitors’ prices in real-time, helping businesses adjust their own prices to stay ahead. It allows for quick changes based on the market. Many companies think AI will help…
What Businesses Can Learn From Walmart’s Pricing Strategy Backlash 🏷️
Innovating pricing practices are essential for businesses to maintain competitiveness in today’s dynamic market. This is exemplified by the new pricing strategy of Walmart and its implementation of digital shelf tags and labels. As consumer expectations evolve rapidly, companies must continuously innovate their pricing to…
