Ethical Pricing Guidelines For Businesses Using AI and Algorithms 📹
Technology plays a major role in modern pricing strategies. It transforms how businesses set prices for consumers. Among these strategies is surveillance pricing. Many businesses across various industries use it to maximise profits through personalised pricing. This approach tailors prices based on individual data. As a…
Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the pricing…
What Businesses Can Learn From Nike’s Positioning Segmentation and Targeting in Marketing ✔️
Nike is arguably one of the most iconic brands in the world, next to other giants like Apple, Mcdonald’s, and Coca-Cola. They have risen to dominate the athletic market. Recent numbers show that Nike dominates 48% of general athletic footwear and up to 96% of footwear…
Are Cigarette Price Increases Driving Your Customers Away? 💨
If you’re a business selling cigarettes in Australia, you’ve likely felt the strain of rising taxes and fluctuating prices. A pack of cigarettes now costs over $A40, and with the recent 6.8% excise tax hike, the pressure is mounting. The government claims that the recent cigarette…
Why Carnival Cruise Ticket Prices Strategy Stands Out ⚓️
Cruise line pricing is a puzzle many professionals struggle to solve. If you’ve ever questioned why fares seem high or wondered if you’re getting a good deal, you’re not alone. Pricing in the cruise industry goes beyond setting a number—it’s about striking a balance between offering…
