What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The […]
Pricing Capability|Pricing Strategy
How Tech and Global Trends Influence the Price of Home Appliances 🔌
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers — all flashing sleek designs
Cost and Pricing Management Processes You Need to Know Now🚦
It’s a tough time to be pricing anything. Tariffs, rising freight costs, supplier markups, and a volatile Aussie dollar are
Shifting from Discount-Heavy Tactics to a Real Value-Based Pricing Strategy 🐝
Lots of businesses rely on discounts to keep sales moving, but when it’s time to shift toward better margins or
Competitor Oriented Pricing Is Tempting, But Is It Right for You? 🥇
Recently, Nike announced a price increase of up to $10 on premium footwear—a move that has prompted Adidas and Puma