Shifting from Discount-Heavy Tactics to a Real Value-Based Pricing Strategy 🐝
Lots of businesses rely on discounts to keep sales moving, but when it’s time to shift toward better margins or […]
Pricing Capability|Pricing Strategy
What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The
How Tech and Global Trends Influence the Price of Home Appliances 🔌
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers — all flashing sleek designs
Cost and Pricing Management Processes You Need to Know Now
It’s a tough time to be pricing anything. Tariffs, rising freight costs, supplier markups, and a volatile Aussie dollar are
Competitor Oriented Pricing Is Tempting, But Is It Right for You? 🥇
Recently, Nike announced a price increase of up to $10 on premium footwear—a move that has prompted Adidas and Puma
How Supermarkets Can Utilise A Loyalty Programme To Gain Customer Trust 🥐
A pricing controversy has emerged in the supermarket business, centring on the loyalty programme strategies of retail giants Tesco and