We are always used to thinking that the more you pay the more you get of a product or service.   However – have you ever been in a supermarket and found that a 660 ml bottle of cola costs more than a 2 litre bottle…

In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is getting smaller) – sometimes without the customer noticing – rather than increase the price.   Have you noticed that some items – like cereals etc. or…

In this episode of Pricing College – we discuss the concept of price match guarantees.   On first inspection – you would think a price match guarantee will reduce prices – as you match a competitors price.   In reality – there is evidence that they…

In this episode of Pricing College we discuss the concept of a loss leader.    You may be aware of supermarkets and similar businesses selling very common or staple items at very low – or even loss making prices.    We discuss the rationale or this…

In this episode of Pricing College, Joanna and Aidan discuss what sort of skillset a great pricing manager or leader should have.   Whilst not saying one needs to have all the skills mentioned – pricing is a very varied discipline.   Numerate, driven, smart, good…