How Mercedes-Benz Uses Luxury Brand Positioning to Compete 🧭
What makes a luxury car worth its price tag? For many, it’s not just the leather seats or high-tech gadgets — it’s the status, the story, and the feeling of driving something extraordinary. Mercedes-Benz has mastered this for decades, but with the 2026 CLA, it’s…
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on…
Is the Pricing Strategy of H&M Failing to Meet Customer Value? 👖
H&M is a name many of us recognise when we think of trendy, affordable clothing. Over the years, the retailer has built a strong brand presence. However, recent reports indicate that H&M is facing some serious challenges in its business and pricing strategies. Is the…
The Truth Behind the Recent McDonald’s Fast Food Price Increases 📈
Recently, McDonald’s Australia has increased the price of some of its most popular fast food menu items, causing quite a stir. The Big Mac, once $5.65, now costs $7.90. The Quarter Pounder has jumped from $5.65 to $8. Even a humble cheeseburger, which used to be…
Marketing In The Music Industry: Are Streaming Services Boon or Bane?
Marketing in the music industry has experienced a significant change over the years. From physical to digital and then downloads to streaming. That’s a tale of two trends. >Download Now: Free PDF Future Proof Your Pricing Strategy A remarkable change in marketing in…
