Find Out How To Improve Your Product Pricing Amid Economic Downturn
Integrating The Equipment-as-a-Service Model Into Your Pricing System Drives Additional Price Premiums

EaaS Model Offers Businesses Long-term Solutions
- Positive impact on how to improve product pricing
- It creates meaningful and interactive relationships with customers
- EaaS enables OEM equipment design upgrades and predictive maintenance enhancements, resulting in higher profit
- Manufacturers benefit from lower capital outlays, higher data accuracy, and lower operating cost
[{"id":"53761","link":"https:\/\/taylorwells.com.au\/qantas-pricing-strategy\/","name":"qantas-pricing-strategy","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/11\/ng-5.png","alt":"qantas pricing strategy"},"title":"New Qantas Pricing Strategy Reveals a Hard Lesson in Customer Loyalty \ud83d\udc82\ud83c\udffb","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Nov 5, 2025","dateGMT":"2025-11-04 23:40:54","modifiedDate":"2025-11-05 10:40:55","modifiedDateGMT":"2025-11-04 23:40:55","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":52},"status":"publish","content":"In the latest pricing strategy of Qantas, members now need 5\u201320% more points to book the same reward flights. A classic domestic economy flight (Sydney\u2013Melbourne)"},{"id":"52728","link":"https:\/\/taylorwells.com.au\/how-to-win-a-price-war\/","name":"how-to-win-a-price-war","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2018\/05\/retail-pricing-strategies1.png","alt":"Price war"},"title":"How to Win a Price War: A Guide Towards Healthy Market Competition \ud83e\udd4a","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Nov 3, 2025","dateGMT":"2025-11-03 06:09:02","modifiedDate":"2025-11-03 17:09:04","modifiedDateGMT":"2025-11-03 06:09:04","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-capability\/\" rel=\"category tag\">Pricing Capability<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-capability\/\" rel=\"category tag\">Pricing Capability<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":17,"sec":12},"status":"publish","content":"A price war is every manager\u2019s worst nightmare. Price wars are increasingly common in businesses and unusually fierce. So how can you remain competitive without"},{"id":"53711","link":"https:\/\/taylorwells.com.au\/rethinking-the-limitations-of-cost-plus-pricing-in-industrial-b2b-%f0%9f%91%a9%f0%9f%8f%bb%f0%9f%8c%be\/","name":"rethinking-the-limitations-of-cost-plus-pricing-in-industrial-b2b-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-4-5.png","alt":""},"title":"Rethinking the Limitations of Cost Plus Pricing in Industrial B2B \ud83d\udc69\ud83c\udffb\u200d\ud83c\udf3e","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 31, 2025","dateGMT":"2025-10-31 06:53:29","modifiedDate":"2025-10-31 18:19:54","modifiedDateGMT":"2025-10-31 07:19:54","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>, <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategytechnical-pricing-skills\/\" rel=\"category tag\">Pricing Strategy|Technical Pricing Skills<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a> <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategytechnical-pricing-skills\/\" rel=\"category tag\">Pricing Strategy|Technical Pricing Skills<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":2},"status":"publish","content":"Last year, agricultural equipment manufacturers hiked their prices by more than 20% while end-market crop prices plunged by over 50%. This gap exposes the limitations"},{"id":"53709","link":"https:\/\/taylorwells.com.au\/what-is-surveillance-pricing\/","name":"what-is-surveillance-pricing","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-3-3.png","alt":""},"title":"What Business Executives Must Know About Surveillance Pricing \ud83d\udd75\ud83c\udffb\u200d\u2642\ufe0f","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 31, 2025","dateGMT":"2025-10-31 06:52:31","modifiedDate":"2025-11-05 11:53:53","modifiedDateGMT":"2025-11-05 00:53:53","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>, <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-transformationrevenue-model\/\" rel=\"category tag\">Pricing Transformation|Revenue Model<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a> <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-transformationrevenue-model\/\" rel=\"category tag\">Pricing Transformation|Revenue Model<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":21},"status":"publish","content":"What is surveillance pricing? It\u2019s no longer a theory. It is moving from concept to practice. Businesses are already testing systems that adjust prices using"},{"id":"53389","link":"https:\/\/taylorwells.com.au\/ai-buying-agents-are-transforming-the-future-of-pricing-in-b2b-%f0%9f%ab%a3\/","name":"ai-buying-agents-are-transforming-the-future-of-pricing-in-b2b-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-2-1.png","alt":""},"title":"AI Buying Agents Are Transforming the Future of Pricing in B2B \ud83e\udee3","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 23, 2025","dateGMT":"2025-10-22 16:08:54","modifiedDate":"2025-10-31 17:58:11","modifiedDateGMT":"2025-10-31 06:58:11","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Transformation<\/a>, <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-transformationtechnical-pricing-skills\/\" rel=\"category tag\">Pricing Transformation|Technical Pricing Skills<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Transformation<\/a> <a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-transformationtechnical-pricing-skills\/\" rel=\"category tag\">Pricing Transformation|Technical Pricing Skills<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":55},"status":"publish","content":"In many cases of pricing in B2B relationships, the price stays under wraps. Buyers often need to fill out a form, send an email or"},{"id":"53388","link":"https:\/\/taylorwells.com.au\/pricing-strategy-lessons-luxury-brands-can-learn-from-ralph-lauren-%f0%9f%a7%b5\/","name":"pricing-strategy-lessons-luxury-brands-can-learn-from-ralph-lauren-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-1-1.png","alt":""},"title":"Pricing Strategy Lessons Luxury Brands Can Learn from Ralph Lauren \ud83e\uddf5","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 21, 2025","dateGMT":"2025-10-21 11:50:18","modifiedDate":"2025-10-25 21:51:52","modifiedDateGMT":"2025-10-25 10:51:52","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":9},"status":"publish","content":"Mid-tier luxury brands feel the squeeze. On one side are fast-fashion and digital-first players slashing prices and winning younger shoppers. On the other side is"},{"id":"53336","link":"https:\/\/taylorwells.com.au\/how-to-attract-top-pricing-specialists-in-a-tight-talent-market-%f0%9f%93%92\/","name":"how-to-attract-top-pricing-specialists-in-a-tight-talent-market-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/04\/g-6.png","alt":""},"title":"How to Attract Top Pricing Specialists in a Tight Talent Market \ud83d\udcd2","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 20, 2025","dateGMT":"2025-10-19 19:35:49","modifiedDate":"2025-10-20 06:35:49","modifiedDateGMT":"2025-10-19 19:35:49","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-recruitmentpricing-team-skillstalent-management\/\" rel=\"category tag\">Pricing Recruitment|Pricing Team Skills|Talent Management<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-recruitmentpricing-team-skillstalent-management\/\" rel=\"category tag\">Pricing Recruitment|Pricing Team Skills|Talent Management<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":7,"sec":33},"status":"publish","content":"Did you know that the demand for pricing experts is outpacing supply, particularly in the insurance industry? As pricing roles become more complex, businesses now"},{"id":"53387","link":"https:\/\/taylorwells.com.au\/how-smart-subscription-pricing-model-can-turn-fatigue-into-loyalty-%f0%9f%92%a4\/","name":"how-smart-subscription-pricing-model-can-turn-fatigue-into-loyalty-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-3.png","alt":""},"title":"How Smart Subscription Pricing Model Can Turn Fatigue into Loyalty \ud83d\udca4","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 17, 2025","dateGMT":"2025-10-16 20:27:10","modifiedDate":"2025-10-25 21:52:46","modifiedDateGMT":"2025-10-25 10:52:46","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":4},"status":"publish","content":"Many business leaders talk about subscription fatigue as though customers are just tired of subscriptions. But the evidence suggests otherwise. Consumers are not fleeing the"},{"id":"53386","link":"https:\/\/taylorwells.com.au\/mid-range-pricing\/","name":"mid-range-pricing","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/ng-2.png","alt":""},"title":"Why Mid Range Pricing Can Actually Work Better in Tough Markets \ud83d\udc55","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 15, 2025","dateGMT":"2025-10-14 13:17:42","modifiedDate":"2025-11-05 12:22:05","modifiedDateGMT":"2025-11-05 01:22:05","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":15},"status":"publish","content":"Many businesses feel stuck\u2014either competing on ultra-low prices or trying to be \u201cluxury.\u201d Mid range pricing offers a third path. It allows you to claim"},{"id":"53277","link":"https:\/\/taylorwells.com.au\/commercial-department-4-pricing-skills-your-teams-need-to-master-now-%f0%9f%93%9b\/","name":"commercial-department-4-pricing-skills-your-teams-need-to-master-now-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2019\/09\/ING_32193_162140.jpg","alt":"value based business strategy"},"title":"Commercial Department: 4 Pricing Skills Your Teams Need To Master Now \ud83d\udcdb","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 13, 2025","dateGMT":"2025-10-12 15:37:15","modifiedDate":"2025-10-13 02:37:15","modifiedDateGMT":"2025-10-12 15:37:15","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/organisational-design\/\" rel=\"category tag\">Organisational Design<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/organisational-design\/\" rel=\"category tag\">Organisational Design<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":8,"sec":16},"status":"publish","content":"What are the four pricing skills needed for the Commercial Department? >Download Now: Free PDF How to Maximise Margins with Price Trials Are"},{"id":"53385","link":"https:\/\/taylorwells.com.au\/how-saas-vendors-can-justify-price-increases-and-keep-clients-happy-%f0%9f%a4%9d\/","name":"how-saas-vendors-can-justify-price-increases-and-keep-clients-happy-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/g-10.png","alt":""},"title":"How SaaS Vendors Can Justify Price Increases and Keep Clients Happy \ud83e\udd1d","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 9, 2025","dateGMT":"2025-10-08 14:12:51","modifiedDate":"2025-10-09 01:12:51","modifiedDateGMT":"2025-10-08 14:12:51","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":54},"status":"publish","content":"Recent data shows SaaS price increases of 9 to 25 per cent this year\u2014well above inflation and the modest 2.8 per cent rise in client"},{"id":"53384","link":"https:\/\/taylorwells.com.au\/how-the-right-b2b-resale-price-method-unlocks-real-value-recovery-%f0%9f%94%81\/","name":"how-the-right-b2b-resale-price-method-unlocks-real-value-recovery-","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/10\/g-9.png","alt":""},"title":"How the Right B2B Resale Price Method Unlocks Real Value Recovery \ud83d\udd01","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Oct 8, 2025","dateGMT":"2025-10-07 13:21:04","modifiedDate":"2025-10-08 00:21:04","modifiedDateGMT":"2025-10-07 13:21:04","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-teams-culturepricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Teams & Culture|Pricing Transformation<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-teams-culturepricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Teams & Culture|Pricing Transformation<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":11},"status":"publish","content":"Pricing is not limited to the first sale. Today, businesses face increasing pressure to manage the pricing of products in secondary markets, including returns, resale"}]
Learn How To Improve Your Product Pricing With The EaaS Model
The right approach to aligning an EaaS pricing model with your operations is to have a dedicated pricing team within the company. Because EaaS pricing can be more difficult to implement than other methods, you really need depth and breadth of pricing expertise.
Don’t be dismayed. It will pay off once you understand how to improve your product pricing with EaaS. Hilti, for instance, increased its sales by 26% even during a financial crisis. Its operating profit increased by 12% as well.
We created this guide to help you gain a better understanding of the transformative EaaS pricing model. Take the initiative. Learn how to make use of the EaaS model to drive profitable sales growth.
Find Out How Hiring The Best Talent Can Boost Function Performance By 15%
How Does EaaS Bring In Value Companies And Its Customers?
Firms such as Hilti, Michelin, and Rolls-Royce generated profitable sales growth in more than one economic downturn by incorporating the EaaS model into their pricing systems.
Rolls-Royce popularised EaaS in 1997. It allowed their airline customers to pay for their engines based on the number of flight hours rather than the full cost of ownership. This resulted in improved customer relationships.
During the 2008 GFC, for example, Hilti experienced 26% sales growth and 12% incremental EBIT growth while their competitors were either closing down or slashing prices to stay in the game.
Can A Pricing Focus Really Help Businesses Weather A Crisis?
Taylor Wells specialises in recruitment, assessment, onboarding and training for pricing roles in Australia and international.
We recruit pricing analysts, pricing managers – and senior pricing leaders for ASX listed and Fortune 500 companies as well as smaller businesses.
Our real world experience is clear that a pricing focus really can help businesses. If a business has a clear pricing focus with skilled pricing professionals – evidence shows those businesses tend on average to be statistically more profitable and sustainable.
Whilst pricing focus helps – it is not a silver bullet – and can not solve all business problems. However, having a sensible pricing approach will ensure your business is as well set up as possible for future crisis.
