Developing Products For Professional Service Firms That Increase The Value of Service Pricing 🏬
Professional service firms provide specialised expertise. Because of this, offerings can be profitable. However, in some cases due to limitations in these kinds of pricing structures, gross margins can be difficult to expand. Revenue may stagnate and growth may be difficult. Fortunately, this isn’t the…
How to Turn a Discount Promo Code Strategy into a Growth Engine 🤳🏻
Promo codes used to be a straightforward tactic. A small discount was enough to attract attention and nudge a buyer into action. But today, especially in social commerce, businesses need a clear promo code discount pricing strategy. On platforms like TikTok Shop, promo codes now…
What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The menu shows no prices. At the end of the meal, diners choose the amount they believe is fair. This concept, known as pay-what-you-want (PWYW) pricing,…
4 Higher Pricing Strategies That Keep Sales Strong Without Backlash 💫
Raising prices is never easy—especially when your customers are already feeling the pinch. In Australia, where cost-of-living pressures run high, many businesses fear losing trust when costs go up. But the real problem isn’t the higher pricing itself—it’s how it’s handled. When pricing is treated…
The Smart Way to Utilise Full Retail Prices Without Losing Customers 👕
Big apparel names like Levi’s, Aritzia, Ralph Lauren, Under Armour, and Abercrombie & Fitch are making a bold move. They are holding full retail price firm and testing how much affluent, loyal shoppers will pay—even as tariffs, inflation, and economic uncertainty weigh on others. These…