Why do people use 99c and magic number pricing? Podcast Ep. 46
In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and […]
What does Coke Branding Aim to Achieve? 🧐 Podcast Ep. 45
In this episode of Pricing College we look at the importance of branding for retail products – and we look
Why Coke Kept Flat Pricing for 75 years! Podcast Ep. 44
In this episode of Pricing College – we discuss why Coca Cola did not increase their pricing (Coke flat pricing)
Paying More for Soft Drinks in Hot Weather 🥤 Podcast Ep. 43
In this episode of Pricing College – we discuss the suggestion that Coca Cola considered altering prices depending on the
Why Planning a Pricing Role is Vital! Podcast Ep. 42
In this episode of Pricing College – we discuss why it is so vital to really plan out a pricing
The Link Between Product Life Cycle and Manufacturing Process 🌳
What is ever consistent in the business world is how times change – and along with it comes consumer behaviour