Pricing to Different Stakeholders Podcast Ep. 75
In this Episode of Pricing College – we talk about talking! What should you say and how should you describe […]
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How Much Do Price Differentiation Strategies Maximise Willingness to Pay? ✔️
Pricing professionals have a lot of tricks under their sleeves that keep businesses operating and retain customers at the same
What is the Pricing “Eureka” Moment? Podcast Ep. 67
In this episode of Pricing College – Aidan and Joanna discuss what a lightbulb or eureka moment is in pricing.
You need the Right Numbers for Pricing! Podcast Ep. 66
In this episode, Aidan and Joanna discuss why business intelligence and good data management systems are vital for pricing. If
How much should a CEO know about Pricing? Podcast Ep. 63
As they say – a fish rots from the head down – and if a CEO is not on board
Oscar Wilde in the Pricing Department! ️ Podcast Ep. 56
In Lady Windemere’s Fan, Oscar Wilde had Lord Darlington quip that a cynic was ‘a man who knows the price
Why we do not Talk about Bubbles on Pricing College ️ Podcast Ep. 55
In this episode of Pricing College – we discuss about bubbles and why we do not really discuss speculation, investment
Can too Many Brands Damage your Business? 🤦️Podcast Ep. 53
When companies buy lots of brands – they sometimes have real issues integrating them and differentiating their offer. Can too
How Brands can Help with Pricing Segmentation Podcast Ep. 52
In today’s episode of Pricing College – we discuss how brands can help with pricing segmentation and how it can
What Movies can Teach us about Willingness to Pay! Podcast Ep. 49
In this episode of Pricing College – we discuss how Hollywood studios used to discriminate based on willingness to pay (movies