AI Buying Agents Are Transforming the Future of Pricing in B2B 🫣
In many cases of pricing in B2B relationships, the price stays under wraps. Buyers often need to fill out a […]
Pricing Strategy|Pricing Transformation
Why One-Size-Fits-All App Pricing Models No Longer Work 💸
For years, flat pricing has dominated the app economy. One plan, one trial, one price worldwide. That era ends now.
Why High Price Strategy Is Failing Luxury Brands and How to Fix It 💎
Luxury is changing. A high price strategy is no longer just about premium pricing, exclusivity, and status symbols. Today’s consumers—particularly
What Happens When Airline Dynamic Pricing Algorithms Go Too Far 🌁
Dynamic pricing remains a core tool for many airlines looking to optimise revenue and yield. And there’s no doubt it
How Simplified Pricing Turned a Sales Bottleneck into a Growth Engine 📹
Zoom has just revamped its pricing strategy. It slashed thousands of SKUs from its product catalogue and introduced a single-unit