What Pay What You Want Pricing Reveals About Customer Behaviour 🍜
In Nice, a restaurant called Cocorico takes a bold step. Customers decide how much to pay for their meals. The menu shows no prices. At the end of the meal, diners choose the amount they believe is fair. This concept, known as pay-what-you-want (PWYW) pricing,…
4 Higher Pricing Strategies That Keep Sales Strong Without Backlash 💫
Raising prices is never easy—especially when your customers are already feeling the pinch. In Australia, where cost-of-living pressures run high, many businesses fear losing trust when costs go up. But the real problem isn’t the higher pricing itself—it’s how it’s handled. When pricing is treated…
The Smart Way to Utilise Full Retail Prices Without Losing Customers 👕
Big apparel names like Levi’s, Aritzia, Ralph Lauren, Under Armour, and Abercrombie & Fitch are making a bold move. They are holding full retail price firm and testing how much affluent, loyal shoppers will pay—even as tariffs, inflation, and economic uncertainty weigh on others. These…
Business Value Engineering Is the Competitive Edge SaaS Firms Need 👷🏼♂️
SaaS companies often focus on building better products, adding new features, or streamlining sales. Yet when it comes to pricing, many still rely on outdated methods. Cost-based or competitor-based pricing feels logical because it looks simple and defensible. But in reality, it fails to capture…
How Tech and Global Trends Influence the Price of Home Appliances 🔌
Walk into any appliance store today and you’ll see it. Rows of TVs, fridges, washers — all flashing sleek designs and even sleeker prices. But behind every home appliances price is a deeper story, one that many businesses struggle to tell well. Appliance pricing…
