Pricing is one of the most important aspects of a business, yet it is an area that can often be overlooked. How a company values its pricing department can make or break profitability, especially when market slowdowns and economic disasters turn traditional predictable pricing mechanisms on…

Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more data than ever before, many believe that using a dynamic pricing algorithm will deliver faster growth and higher margins. But recent evidence tells a different story….

McDonald’s used to mean reliable burgers at reliable prices. These days, things are different. Sales are slipping. Prices keep climbing. And customers are questioning the value. Recently, McDonald’s reported a rare global sales drop. In Australia, fast food menu prices have surged — a small Big Mac…

Some business leaders still rely on the same pricing playbook year after year. They update it annually and leave it at that—until a shock hits. Tariffs rise. Costs surge. Demand shifts. Suddenly, pricing is out of step with the market. The result? Shrinking margins, lost competitiveness,…