Can Coca-Cola’s Pricing Strategy Drive Sustainable Growth?🥤
Imagine a company so iconic that it can raise prices without losing too many customers. Coca-Cola has long been a master of this product pricing and branding strategy. In its latest report, Coca-Cola saw revenue rise by 9%, even though sales volumes dipped slightly. How? Pricing power. It’s…
Is Audi Capped Price Service Really Worth It for Car Owners? 🛞
Consumers are facing a whirlwind of pricing fluctuations, and trust has become a precious commodity. Imagine walking into a car dealership, where the prices on the wall seem straightforward, yet the hidden fees lurk in the shadows. This uncertainty often leads to skepticism, prompting customers to…
How Retail Supermarkets Can Avoid Fake Discounts Claims 🐒
We are often drawn to those little signs saying “50% off!” or “Prices Dropped!” like moths to a flame. But have you ever stopped and thought, “Is this discount real?” Unfortunately, the answer is often not too simple. Just look at the recent cases against Coles…
Is Apple’s iPhone Pricing Strategy a Game Changer or a Big Mistake? 📱
Apple iPhones are everywhere, aren’t they? We see them in cafes, at meetings, in classrooms. But have you ever paused to wonder: why are iPhones so expensive, and why does the price keep rising with every new model? Apple’s pricing strategy fascinates many, from regular customers…
Why Are Australia F1 Ticket Prices Getting Higher? 🏎️
Grand Prix organisers surely understand the thrill that surrounds ticket sales. Fans eagerly anticipate the chance to witness their favourite drivers in action, feeling the adrenaline of live racing. However, recent developments regarding the 2025 F1 Grand Prix tickets sales and price setting in Australia have…
Categories
- marketing strategy (26)
- Organisational Design (14)
- Podcast (114)
- Pricing Capability (83)
- Pricing Career Advice (10)
- Pricing Recruitment (19)
- Pricing Strategy (268)
- Pricing Team Skills (12)
- Pricing Teams & Culture (23)
- Pricing Transformation (45)
- Revenue Model (25)
- Sales Effectiveness (25)
- Talent Management (6)
- Technical Pricing Skills (35)