How Uber’s New Pricing Policies and Methods Impact Drivers and Fares 🧑🏼⚖️
Did you know that, in some Australian cities, the cost of public EV charging is now almost as high as filling up a petrol car? As Uber shifts its focus from offering driver discounts to improving charging infrastructure, the rideshare industry faces a major question: Will…
Will Nintendo’s Variable Pricing Strategy Fail or Set a New Standard? 🎴
When Nintendo announced Mario Kart World would cost $80, fans were quick to voice their frustration. Many flooded social media with demands to “drop the price.” The new Switch 2 console, priced at $450, also sparked debate. While Nintendo cited upgraded hardware, a better screen, and…
Are Advanced Pricing Strategies Too Complex For Consumers? 🧞♂️
Pricing strategies have undergone significant evolution. From traditional fixed prices, businesses now embrace advanced dynamic, personalised, and drip pricing models. However, this shift brings complexity and raises concerns about fairness and transparency. Consequently, consumers often feel uncertain and question the equity of their purchases. >Download…
What Businesses Can Do Amid the Push for Government Price Controls 🕵
In Australia’s 2025 federal election, pricing has done something unusual—it’s jumped from the spreadsheet to the national stage. What used to be a quiet concern for pricing teams, finance departments, and procurement managers is now front and centre in election campaigns. From supermarket shelves to social…
How Ride-Hailing Companies Can Improve Their Pricing Algorithm 🚖
Uber is a leader in ride-hailing services. But lately, complaints about pricing have been piling up. Riders are noticing unexpected fare increases, especially when they use credits or gift cards. At the same time, drivers are frustrated by inconsistent pay and unexpected lockouts. These issues highlight…
