Is Your Pricing Methodology and Execution Strategy Holding You Back? 🔣
Pricing methodology is often seen as tricky, especially when trying to understand what goes behind it. Many business executives and managers shy away from talking about their pricing strategy, fearing it will give competitors an edge or, more commonly, that it won’t hold up to scrutiny. …
Hotels Using Location-Based Pricing Are Playing a Risky Game 🗺️
A guest books a room at your hotel for a long-awaited holiday. They find a great deal, only to discover later that a friend in another city got the same room for $500 less. This is location-based pricing in action—a strategy that adjusts prices based on a…
Could Surveillance Pricing Be Breaking the Law in Australia? 🕵️♀️
As an online retailer, your goal is simple: stay competitive, attract customers, and increase sales. However, with the rise of data-driven pricing strategies, things are becoming more complicated. Surveillance pricing—where prices are tailored based on consumer data like location, browsing habits, or shopping history—is gaining traction….
What SaaS Companies Can Learn from Microsoft 365 Copilot Pricing 🧑🏼✈️
As Microsoft makes waves with its new pay-as-you-go pricing model for Microsoft 365 Copilot, tech companies—especially those considering or already implementing consumption-based pricing—can learn valuable lessons from this shift. Microsoft’s move is more than just a pricing strategy; it’s a response to the growing demand for…
Why You Need to Integrate Data Insights into your Business Models 🗂
Most businesses continue to struggle to combine data analysis and insights into their business strategy and, inversely, match their data initiatives with the demands of their organisation. Worse, many firms don’t consider data to be significant yet. Why? >Download Now: Free PDF How to Maximise…
