In this episode of Pricing College, we discuss the new Australian Federal Government plan to boost domestic tourism by 50%. Will subsidies boost demand for domestic tourism?   Is pricing the major driver of domestic tourism nowadays in a post-COVID world—or is it the rationale expectation…

In this episode of Pricing College – we discuss what impact a cashless society will have on pricing.   Will it mean less focus on budgets and costs, will people spend more or less – and what businesses and industries stand to benefit.      …

In this episode of Pricing College  – we discuss why so many companies do not practise or ignore value-based pricing.   We discuss that value-based pricing is difficult but very rewarding – and explain that many companies are not developed enough to truly pursue this systematic…

In this episode of Pricing College – we look at the recorded music industry and the pricing model.   We discuss Spotify and what a lack of live concerts is doing to revenues in the Covid restrictions era.   What can bands and artists do?  …

In the first episode of 2021 – we discuss cruise pricing strategy in 2021.     Clearly given the continuing restrictions on everyday life in 2021 -whether you will ever sail on that cruise is doubtful – and if you do – will it be the way…