Let’s talk about one of the most difficult things that business professionals have to face – what do you do when procurement asks cost base questions? How do you respond? Is it fair to ask these questions or is it simply a push-down method to lower…

In today’s episode, Joanna and Aidan discuss how retail industries provide a better customer experience. How is it applicable to online shopping? Which brands do this right? How do shoppers define a better retail experience? Today, we answer these questions.   Listen on Apple Podcasts Listen…

  In today’s episode, Joanna and Aidan discuss the return of inflation and how it impacts your price rise strategy in 2021. How does inflation affect businesses and consumer purchasing power?       Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen…

  In this episode of Pricing College – we talk about Mercedes-Benz’s fixed pricing model. What it is and how they’re going to execute this in the Australian market?       Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher…

In this episode of Pricing College, we take a look at cigarette pricing strategy and ask what the Marlboro man can tell us about marketing now that he is basically banned.   We look at the tax collection role cigarette companies now play.      …