In this episode – we look at whether a smaller consumer products business can say no to major supermarkets and retail chains and go direct. A move like this is a complete business shift and means you need to invest in distribution and shops. However…

In this episode of Pricing College, we celebrate getting back to restaurants and what tricks of the trade you learn in restaurant menus. Whether it is priced at $4.99 or just the number 5 without a dollar sign – the menu pricing may be trying to…

In this episode of Pricing College – we discuss the segmentation strategy known as good, better, best. It is a simplified strategy that helps companies come up with a sensible customer segmentation strategy. In this podcast, we discuss and relate this topic to products and services…

In this episode of Pricing College – Joanna asks whether making a loss is a viable pricing strategy for any business – and of course startups and big losses. Many well-known startups from Uber to Amazon have made losses for many years in a row.   We…

In this episode of Pricing College – Aidan and Joanna discuss common ways to incentivise a sales team and why this can create issues if not in a strategic way.   Is your sales team incentivised to sell volume – or with pricing targets or metrics….