In this episode of Pricing College – we ask how many pricing analysts your business really needs.   When launching a pricing transformation or improvement project – obviously, many businesses seek to keep costs low at the beginning – but if you under resource a team…

In this episode of Pricing College – we ask a big question. Can your business simply say no to tenders?   Do you have to take part in tenders – or can you simply say no?   Does your business really want to take part in…

In this episode of Pricing College – Aidan and Joanna discuss why you should seek to avoid tenders whenever possible.   Your key account team and sales team should focus on preventing existing clients on going to tender – and work with potential clients to discuss…

In this episode of Pricing College Aidan and Joanna talk about tender – and why they often destroy value, and any interest you may have in working with a company.   Tenders have lots of clear flaws – and whether they get the best price or…

It of course seems to make sense – that you should check on what your competitor is charging – and base your pricing somehow on that metric.   However – can there be drawbacks in this approach and if so what may they be?   Just…