Podcast

In this episode of Pricing College Aidan and Joanna talk about tender – and why they often destroy value, and […]

It of course seems to make sense – that you should check on what your competitor is charging – and

We are always used to thinking that the more you pay the more you get of a product or service.

In today’s episode, we look at the practise by food product companies to reduce pack size (why food package is

In this episode of Pricing College – we discuss the concept of price match guarantees.   On first inspection –

In this episode of Pricing College we discuss the concept of a loss leader.    You may be aware of