In this episode – we discuss whether the business model and pricing strategy of Netflix will let it prosper in the long term.   We look at the penetration pricing strategy currently in use – and ask if it is best for the long haul?  …

In this episode of Pricing College – we discuss how Hollywood studios used to discriminate based on willingness to pay (movies teach us about willingness to pay) and use different distributions methods such as cinema release, video stores, pay tv and finally free to air tv.   …

In this episode of Pricing College – we talk about what to do when someone just has to have a discount.   We love not discounting – but sometimes you have to recognise that their are dedicates hagglers out there – the type who enjoys getting…

In this episode of Pricing College – we ask are there new magic numbers (better numbers than 99c) out there and if so – what are they?   Are people so used to 99c that it has stopped working?   Is 37 the new 99? So…

In this episode of Pricing College – we look at the concept of magic numbers and using 99c (99c and magic number pricing) and even options like 95c or 90c.    Does it really help you sell more than quoting full dollar pricing.   Is the…