In this episode of Pricing College – we discuss what a marketer should know about pricing.   Fundamentally, we believe they should be willing and able to work effectively with pricing.   To be honest – this happens too infrequently.     Listen on Apple Podcasts…

Many companies in 2020 say they practise revenue management but do they really?   We ask are many of them really doing traditional pricing management and strategy?     Listen on Apple Podcasts Listen on Spotify Listen on Google Podcasts Listen on Stitcher Listen on Amazon…

In this episode of Pricing College – we continue to look at revenue management. You may have heard that airlines can sometimes sell tickets at very low prices – and that it makes sense. Can an airline sells a ticket at $1? Is it profitable?  …

In this episode of pricing college – we take a look at revenue management and ask if your business really requires complex IT systems for revenue management.   Many companies are not at the pricing maturity to fully take advantage of a system of this nature….

We know that our listeners are interested in pricing, revenue management and boosting profits – but how many people really work as dedicated pricing professionals in Australia.   The answer is not very many at all.   Aidan and Joanna try to estimate the actual number….