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Tariffs, labour shortages, and shifting supply chains are no longer future risks. They are current realities. 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Raise prices to protect margin, or slash them to defend share. 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This is"},{"id":"53305","link":"https:\/\/taylorwells.com.au\/how-to-price-subscription-services\/","name":"how-to-price-subscription-services","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2024\/10\/ng-1-1.png","alt":"how to price subscription services"},"title":"How to Price Subscription Services to Attract and Retain Customers \ud83d\udc69\ud83c\udffc\u200d\ud83d\udcbb","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Nov 7, 2025","dateGMT":"2025-11-07 05:10:03","modifiedDate":"2025-11-20 17:11:38","modifiedDateGMT":"2025-11-20 06:11:38","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Transformation<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategypricing-transformation\/\" rel=\"category tag\">Pricing Strategy|Pricing Transformation<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":6,"sec":45},"status":"publish","content":"Digital subscription businesses pour their heart into creating a product that solves real problems. 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Although companies are not wholly new to the tactic, the popularity"},{"id":"53715","link":"https:\/\/taylorwells.com.au\/qantas-pricing-strategy\/","name":"qantas-pricing-strategy","thumbnail":{"url":"https:\/\/taylorwells.com.au\/wp-content\/uploads\/2025\/11\/ng-5-1024x576-1.png","alt":"qantas pricing strategy"},"title":"New Qantas Pricing Strategy Reveals a Hard Lesson in Customer Loyalty \ud83d\udc82\ud83c\udffb","author":{"name":"Taylor Wells","link":"https:\/\/taylorwells.com.au\/author\/taylorwells\/"},"date":"Nov 5, 2025","dateGMT":"2025-11-05 05:10:03","modifiedDate":"2025-11-20 17:20:01","modifiedDateGMT":"2025-11-20 06:20:01","commentCount":"0","commentStatus":"open","categories":{"coma":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>","space":"<a href=\"https:\/\/taylorwells.com.au\/pricingrecruitment\/pricing-strategy\/\" rel=\"category tag\">Pricing Strategy<\/a>"},"taxonomies":{"post_tag":""},"readTime":{"min":5,"sec":43},"status":"publish","content":"In the latest pricing strategy of Qantas, members now need 5\u201320% more points to book the same reward flights. A classic domestic economy flight (Sydney\u2013Melbourne)"}]