FMCG Price Negotiation Strategies That Turn Retail Pushback into Partnership 🎢
Heineken went into the year confident. It pushed for price increases with major retailers, betting its strong brand would carry […]
Pricing Strategy
Aligning Consumption Based Pricing Model for Customers’ Value 🥪
We now know that customers that use your products and services regularly are much more likely to buy and use
How Loyalty Pricing and Private Labels Power an Effective Value Loop 🌟
Woolworths relies heavily on private-label pricing and loyalty rewards to offer value while protecting profits. These strategies aren’t perfect, but
A Case Study on Telstra’s Price Changes and Customer Trust 📶
Raising prices is one of the toughest decisions a business can make. The fear of upsetting loyal customers often leads
Building A Creative New Pricing Strategy To Boost Businesses Growth ✨
Pricing is one of the most important aspects of a business, yet it is an area that can often be
Why Your Dynamic Pricing Algorithm Might Be Turning Off Customers 🐛
Most businesses today see AI as a smart investment. It promises precision, efficiency, and a better customer experience. With more