The Price of Trust: Why Fairness Will Define the Future of AI-Powered Pricing in Australia 🧱
1. The Pricing Automation Paradox: When Pricing Gets Smarter, Humans Must Get Wiser AI and algorithmic pricing promise efficiency, precision, and margin gains. But without a clear pricing automation framework, they also risk alienating customers and damaging brand equity if perceived as exploitative. This isn’t…
Streaming Platforms Must Rethink Their Prices and Payment Structures 💵
A musician pours their heart into an album. A filmmaker crafts a masterpiece for years. A content creator builds a loyal audience with engaging videos. But when royalty payments arrive, they’re barely enough for a coffee. Meanwhile, the platform thrives with record profits, and consumers enjoy…
The Value Based Pricing Approach That’s Driving Ferrari’s Global Edge 🦁
One of the world’s most prestigious carmakers, Ferrari, faces rising costs from tariffs and trade tensions. But instead of slashing prices to stay competitive, Ferrari does something bold—it raises prices on its ultra-luxury models by up to 10%. At the same time, it keeps prices steady…
How Simplified Pricing Turned a Sales Bottleneck into a Growth Engine 📹
Zoom has just revamped its pricing strategy. It slashed thousands of SKUs from its product catalogue and introduced a single-unit model—ushering in a simplified pricing approach that makes its services far easier to sell and understand. At the same time, it rolled out new self-service tools…
How Pet Care Brands are Redefining Value Through Pricing 🐕🦺
Pet care has become an essential service, much like groceries or healthcare. Australians love their pets, treating them like family. But as pet owners tighten their belts due to rising costs, they’re becoming more discerning about where they spend their money. Many retailers have found themselves…
