As the role of the pricing leader evolves, the "next-generation" pricing department emerges. We are seeing successful pricing functions moving gradually away from a support adage to sales or finance to a strategic function informing and guiding the executive team on business planning and strategy. Most notably, our research shows that when a business understands how pricing links to the entire business model, operation and wider business ecosystem, the positioning of the pricing department improves within an organisation. 

Shifting from a support function to a strategic function however is a steep learning curve for an organisation. It requires conscious and concerted change management expertise and doesn't happen overnight or organically. We guide organisations through large-scale transformations, enabling them to accelerate the ROI on pricing from day 1 through latest pricing strategy and organisational design. We do this by aligning pricing strategy and go-to-market execution with the company’s growth strategy and culture, ensuring that the right people are in the right roles, and that pricing leaders have the right tools, people, skills and mindset to be effective in their mission.