There are many challenges impacting the healthcare industry today. An unprecedented shift from payment models based on volume to those centred on outcomes. The impact of this pricing transformation – combined with ageing populations, soaring costs, AI, data analytics, better medical technology, growing consolidation among payers and providers, increasing coordination of care, deepening public-private partnerships, and global healthcare reform efforts – is challenging prior assumptions, mindsets, and strategies throughout the industry.

These disruptions pose complex threats to the healthcare industry – but they also present valuable pricing opportunities for organisations that are able to pinpoint where they can redefine their value and deliver the greatest impact with latest pricing strategy and analytics. The success of these strategies pivots on price execution - and 90 percent of execution hinges on having the right organisational structures and talent management in place.