Re-shaping marketing to deliver more growth, and stronger brand position.
Not so long ago, marketing products to customers and end consumers followed a fairly mundane and predictable pattern: The marketing department invested lots of money in creative agencies and market research firms to create campaigns - who in turn produced beautiful but fairly generic TV and advertising campaigns that often cost more than they made. Today, however, marketing is much more competitive, systematic and targeted. The new rules of marketing are very different. Now, there's an unprecedented complexity of channels, content and partners; numerous customer and price segments, and a step change in speed and ways of working. Many leading incumbent companies are being left behind by new entrants and start ups possessing an agile, yet innovative twist on their marketing and pricing strategies.
KEY WORKPLACE ISSUES
The focus is on:
VALUE BASED PRICING & SELLING
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Within the span of most executives’ careers, advances in technology have reshaped how we all engage with brands, products and prices. According to latest research, more than 76% of interested buyers now discover products online. Which means that the technology advances that have changed how we all buy products is the same technology dramatically altering the role of the marketing department. CMOs want to, therefore, reassess growth platforms, pricing and future brand portfolios, along with developing a supporting strategy on data and technology. We guide organisations through large-scale transformations using an integrated framework to align strategy, organisation, roles and people - and examine the implications of each on organisational priorities. We help CMOs identify needed capabilities and reinforce existing ones, and calibrate the operating model to align strategic priorities, customer delivery, operational efficiencies and business metrics. We define leadership and key role capabilities, accountabilities and behaviours, and enable transition through assessment, development, and recruitment.
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Everything You Need to Know About a Strong Marketing Strategy Formulation 📢
We are now in the third year of a pandemic that is in effect changing industries and business models globally. Some of these changes have been a dramatic turnaround from standard BAU thinking and activities. For example, a large proportion of retailers in Australia have both…
7 Changes in Marketing Strategy for a Promising Metaverse Brand Launch 🚀
Private investments for developing the metaverse are flooding in. Big technology companies, including Facebook and Microsoft, have already started projects to help build the metaverse’s foundations. As a result, estimates of the metaverse’s value creation potential are around trillions of dollars right now. Virtual realms, analysts…
Optimising Your Online Sales Process – How To Increase Site Traffic and Sales 🌱
What can you do about your online sales process in order to get more buyers rather than just shoppers? We are in the modern age, and you likely have an e-commerce platform for your business. As we have encountered in numerous cases, we can tell that…
Cold Emailing and Other Creative Sales and Marketing Strategy Ideas 💡
Successful businesses understand that sales promotion and marketing are two of the most effective ways to increase revenue, improve customer experience, and raise brand awareness. Whether you have an established business or are starting one, you will need to build your relationship with your target audience. This…
How Does the ‘Metaverse’ Actually Improve Commercial Operations?👨💻
The metaverse, a futuristic medium for all commercial operations, has come. Naturally, it has sparked numerous discussions and debates among executives. Many leaders want to know the implications of the metaverse and if its actual capabilities can live up to the hype. Whether it does or…
What to Do When your Potential Clients are Indecisive about your Offer
Technological advancements have a tremendous impact on businesses and commercial activity. Admittedly, modernisation has resulted in increased efficiency and profitability in production, communication, purchasing, distribution, and advertising. Nonetheless, all the rapid shifts and adjustments, such as an influx of available information, can generate uncertainty and indecision…
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