Re-shaping marketing to deliver more growth, and stronger brand position.
Not so long ago, marketing products to customers and end consumers followed a fairly mundane and predictable pattern: The marketing department invested lots of money in creative agencies and market research firms to create campaigns - who in turn produced beautiful but fairly generic TV and advertising campaigns that often cost more than they made. Today, however, marketing is much more competitive, systematic and targeted. The new rules of marketing are very different. Now, there's an unprecedented complexity of channels, content and partners; numerous customer and price segments, and a step change in speed and ways of working. Many leading incumbent companies are being left behind by new entrants and start ups possessing an agile, yet innovative twist on their marketing and pricing strategies.
KEY WORKPLACE ISSUES
The focus is on:
VALUE BASED PRICING & SELLING
Connect with our marketing strategy service
Within the span of most executives’ careers, advances in technology have reshaped how we all engage with brands, products and prices. According to latest research, more than 76% of interested buyers now discover products online. Which means that the technology advances that have changed how we all buy products is the same technology dramatically altering the role of the marketing department. CMOs want to, therefore, reassess growth platforms, pricing and future brand portfolios, along with developing a supporting strategy on data and technology. We guide organisations through large-scale transformations using an integrated framework to align strategy, organisation, roles and people - and examine the implications of each on organisational priorities. We help CMOs identify needed capabilities and reinforce existing ones, and calibrate the operating model to align strategic priorities, customer delivery, operational efficiencies and business metrics. We define leadership and key role capabilities, accountabilities and behaviours, and enable transition through assessment, development, and recruitment.
TAKE A CLOSER LOOK
Jewellery Digital Marketing Campaigns: Jewellery Industry’s Best Strategy
The jewellery industry is thriving despite the crisis we are currently facing. What do you think are the contributing factors that are making them flourish regardless of the pandemic? Has jewellery digital marketing campaigns got something to do with the continuous growth of the business? …
Marketing Psychology: How Price Framing Biases Customers to Prices 📈📉
Did you know that price framing influences the customers on how they perceive the pricing of a product in marketing psychology? In price framing definition, we’re talking about changing the context of a price presentation—without substantially changing the price itself—in order to encourage more purchases. …
Talk to an expert
GET IN TOUCH
Questions? Call 02 9199 4523 To speak to a Taylor Wells representative or complete the form above.