Within the span of most executives’ careers, advances in technology have reshaped how we all engage with brands, products and prices. According to latest research, more than 76% of interested buyers now discover products online. Which means that the technology advances that have changed how we all buy products is the same technology dramatically altering the role of the marketing department. CMOs want to, therefore, reassess growth platforms, pricing and future brand portfolios, along with developing a supporting strategy on data and technology. We guide organisations through large-scale transformations using an integrated framework to align strategy, organisation, roles and people - and examine the implications of each on organisational priorities. We help CMOs identify needed capabilities and reinforce existing ones, and calibrate the operating model to align strategic priorities, customer delivery, operational efficiencies and business metrics. We define leadership and key role capabilities, accountabilities and behaviours, and enable transition through assessment, development, and recruitment.