Re-shaping marketing to deliver more growth, and stronger brand position.Â
MARKETING DEPARTMENTS
Not so long ago, marketing products to customers and end consumers followed a fairly mundane and predictable pattern: The marketing department invested lots of money in creative agencies and market research firms to create campaigns - who in turn produced beautiful but fairly generic TV and advertising campaigns that often cost more than they made. Today, however, marketing is much more competitive, systematic and targeted. The new rules of marketing are very different. Now, there's an unprecedented complexity of channels, content and partners; numerous customer and price segments, and a step change in speed and ways of working. Many leading incumbent companies are being left behind by new entrants and start ups possessing an agile, yet innovative twist on their marketing and pricing strategies.Â
KEY WORKPLACE ISSUES
The focus is on:
DIGITAL TRANSFORMATION
CONTENT GENERATION
VALUE BASED PRICING & SELLING
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Within the span of most executives’ careers, advances in technology have reshaped how we all engage with brands, products and prices. According to latest research, more than 76% of interested buyers now discover products online. Which means that the technology advances that have changed how we all buy products is the same technology dramatically altering the role of the marketing department. CMOs want to, therefore, reassess growth platforms, pricing and future brand portfolios, along with developing a supporting strategy on data and technology. We guide organisations through large-scale transformations using an integrated framework to align strategy, organisation, roles and people - and examine the implications of each on organisational priorities. We help CMOs identify needed capabilities and reinforce existing ones, and calibrate the operating model to align strategic priorities, customer delivery, operational efficiencies and business metrics. We define leadership and key role capabilities, accountabilities and behaviours, and enable transition through assessment, development, and recruitment.Â
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Marketing Insights
What to Do When your Potential Clients are Indecisive about your Offer
Technological advancements have a tremendous impact on businesses and commercial activity. Admittedly, modernisation has resulted in increased efficiency and profitability in production, communication, purchasing, distribution, and advertising. Nonetheless, all the rapid shifts and adjustments, such as an influx of available information, can generate uncertainty and indecision…
The Most Effective & Trendy Marketing Steps to Launch & Release a New Product
What makes a product rollout successful? Businesses use a variety of techniques to advertise their products and services. Research, testing, and actions to ensure that customers purchase a product are necessary for a product rollout strategy. Are you planning to introduce a new product or service…
Cold Emailing and Other Awesome Sales and Marketing Strategy Ideas 💡
Successful businesses understand that sales promotion and marketing are two of the most effective ways to increase revenue, improve customer experience, and raise brand awareness. Whether you have an established business or are starting one, you will need to build your relationship with your target audience. This…
Why is Brand Strategy Crucial in Boosting Your Sales
“People don’t purchase products; they buy brands,” as the old business saying goes. The key to a company’s concrete identity and market trust is branding. Take Nike for example. The materials used to make a Nike sneaker are only worth a couple of dollars. But once…
How To Have A Strong Marketing Strategy Formulation
We are now in the third year of a pandemic that is in effect changing industries and business models globally. Some of these changes have been a dramatic turnaround from standard BAU thinking and activities. For example, a large proportion of retailers in Australia have both…
Cost Plus Pricing: How to Use Cost Based Pricing In Marketing 🌺
Cost-plus pricing or cost-based pricing – a fixed sum or a percentage of the total cost of creating a product is added to its selling price. In the pricing and revenue management community, the term cost-plus pricing has increasingly come to have a very negative…
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"36% of growth is now going to new entrants or insurgent competitors as opposed to leading incumbent institutions. People are flocking to and spending more with businesses that are redefining their customer journeys, making it easy for customers to buy, and engaging with them and their problems. "Â
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