The nature of work, business and pricing have changed considerably over the years. Now, since COVID, change in all three areas has accelerated. But smart HR departments are already thinking about the future and adapting their commercial functions and pricing teams to new methods and approaches to pricing and customer value management. What positive pricing practices, skills and behaviours should be kept? What must change? Does the business have the right people to succeed and drive new pricing strategy and analytics? Read our advice on how to improve pricing, teams and systems to accelerate through the turn.